Table of ContentsExecutive Summary2 ball-shaped Environment2General industry trends2Opportunities3Threats3Company Environment4Tar vanquish market and customers4Competitor5Distri exactlyion and sales channel5Marketing Strategy6Business Mission6Corporate Values6Objectives7Strategies7Marketing Functions8Product and Services8Pricing8Distri howeverion Activities8Promotion Activities8Analysis and Recommendation9References10Executive SummaryApple is an Ameri hind end consumer electronics corporation, with headquarters in California. They have a sanitary-known line of personalized computers, operate systems and the line of portable media players, which have proved to be by far the most lucky. The iPod was originally developed for mackintosh computers but software was introduced in 2002 to support windows substance abusers. It is exceptionally popular, portable digital music player that stores up to 10,000 songs on its 40GB hard disk. The early versions of iPod were only able to functio n as music players. Currently, it as salutary includes features such as motion-picture show supports, storing addresses, games and calendar as well as the revolutionary sweet product iPhone. The intent of the taradiddle is outline the most successful products iPod and iPhone by looking at the planetary environment, company environment, marketing strategy, marketing functions as well as distribution channels. Global EnvironmentGeneral industry trendsThe industry of iPod and iPhone is super warlike and characterized by some(prenominal) highly innovative companies.
For iPod, since it becomes global product with the same features over independent of location, mass customization that can be achieved by introducing dissimilar ! kinds of accessories according to local needs. The prox of iPod is more expectable in the industry. For iPhone, the key rivals will contradict with several different competitive strategies. The first will be with competing products like Blackberry, Nokia N95, these PDA-like products that grapple in similar mass markets but have increased features and abase prices. The second will be with competing products like Palm Treo, which compete primarily for the business user and have superior features for that design thus further segmenting the Smartphone market. Opportunities? opportunity to capitalize financially? groom an admirable/exceptional... If you want to get a full essay, arrange it on our website: OrderEssay.net
If you want to get a full information about our service, visit our page: write my essay