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IPO Project Chipotle Mexican Grill, About play along Chipotle Mexican Grill, Inc. and its subsidiaries has meshd 1,084 eating places in the United States, two in Toronto, Canada and one in London, England till December 31, 2010.Over the past five-spot years, bon ton has experienced bounteous up greatly and substantially, and await to their big rally of 2011, sweet openings between 135 and cxlv restaurants atomic number 18 expected to operate in 2011. Chipotle is working to change the way plurality think hazard about and eat prompt food by look to fine- eat restaurants for inspiration. Chipotle use high prime(prenominal) ingredients, classic cooking methods to contact erect tasting food, give up top performing bulk to take c are of severally customer, and make restaurants operationally well-grounded and aesthetically pleasing. Unlike other company, Chipotle serve a cerebrate menu of tacos, burritos, salads and burrito bowls (a burrito without the tortilla), made using fresh ingredients. Highlights of company is that they pursue the vision of Food with Integritywhich means finding the best raw ingredients from the best sources, including naturally raised meats, where the animals are fed a ve absorbarian diet and not given antibiotics or hormones.

They even necessitate their own farms to raise animals and grow vegetables since they have a focus menu, not too many ingredients. familiarity go under in industry Chipotle is in the category of the fast- casual separate of the restaurant industry which competes against other segments of the restaurant industry, including quick-service restaurants and casual dining restaura nts. arguing also exists in the fast-casual! restaurant segment, primarily on taste, quality and the freshness of the menu items and the ambience and condition of each restaurant. And what is the murder of Chipotle and fast-casual segment in the whole industry? consort to the tardily released Technomic report of the top 500 largest U.S. restaurant chains, fast casual concepts hold seven out of...If you want to get a full essay, order it on our website: OrderEssay.net

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