An Evaluation of the Distribution Channel Used by Starbucks

Date: 5th June 2011 To: Howard Schultz, chief executive officer of Starbucks From: Minnie Lai, EK consultant Subject: An evaluation of the distribution channel used by Starbucks. The following report is initiation prep atomic n umber 18d as your request. The findings are as follows: Starbucks Corporation is an wandering(a)  burnt umber berry and  coffeehouse chain establish in Seattle, Washington. Starbucks is the largest coffeehouse  corporation in the world, with 17,009 stores in 50 countries, including over 11,000 in the link up States, over 1,000 in Canada, and over 700 in the United Kingdom. Starbucks sells  slaver brewed coffee, espresso-based calefactory drinks, other burning and cold drinks, coffee lofts, salads, sweltering and cold sandwiches and panini, pastries, snacks, and items such as mugs and tumblers. 1. Nature of Business Products cocoa: more(prenominal) than 30 blends and single? origination agio arabica coffees. Handcrafted Beverages: reinvigorated?brewed coffee, hot and iced espresso beverages, coffee and non?coffee mix beverages, Vivanno™ smoothies and Tazo® afternoon teas. Merchandise: umber? and tea?brewing equipment, mugs and accessories, packaged goods, music, books and gift items.

Fresh adroit nourishment: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups. Consumer Products: Products in 13 countries (Austria, Canada, China, Denmark, Germany, Ireland, Japan, Korea, Mexico, Norway, Spain, UK and U.S.) in three categories: o java and Tea: entire bean and ground (Starbucks and Seattles trump Coffee brands), Starbucks VIA® develop Brew, Tazo® tea filterbags and tea latte concentrates. o Ready?to? drink (RTD): Starbucks® bottled Frappuccino® coffee drinks, Starbucks Discoveries® chilled cup coffees, Starbucks Doubleshot® espresso drinks, Starbucks Doubleshot® efficacy+Coffee drinks; Seattles Best Coffee® crankd Lattes, Tazo® bottled iced and juiced teas. o Starbucks® Ice Cream: Super?premium coffee and...If you want to farm a full essay, tell apart it on our website: Orderessay

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