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Introduction
gallant wine-colored Plc has been selected for the purpose of analysis in this assignment. The Annual Reports for the year cease 2007 and 2008 work been taken as reference for this study. For comparison of the monetary ratios with a comp either having similar operations, Berry Brothers and Rudd Limited, hereinafter referred as BBR Ltd. has been chosen. Berry Bros. & Rudd is Britains oldest wine and touch merchant, having been in business for over 300 years.
1.2 About the Company - Majestic wine Warehouses
Majestic Wine Plc (hereafter referred as Majestic) is the UKs leading wine warehouse chain sell wine by the mixed case to the general public. Majestic has over 115 stores throughout England, Scotland and Wales and plans to open many more than in the future. They also own Wine and Beer World in Northern France. Majestics annual turnover was ?197 million in the pecuniary year ended March 2008.
Majestic has eccentric trading policy that means that wine is sold by the mixed case rather than by the bottle. Their stores occupy oversized sites that can house vast quantities of stock - most stores have at least 800 different wines available at any one time. The emphasis in the stores is on providing exceptional and award-winning levels of customer service with the help of highly trained and fervent staff. With free delivery, free glass loan, friendly, knowledgeable staff and a tasting counter in every store, customers are further to browse and taste before making their purchases.
With this brief stress of the company the financial ratios of Majestic shall be analysed with inputs from the Annual Reports.
1.3 Profitability analysis
| Profitability Ratios | 2006 | 2007 | 2008 | BBR 2007 |
 06% rowspan=1 colspan=1> gross revenue Revenue (?m) | 172.2 | 191.2 | 197.0 | 65.9 |
| Cost of Sales (?m) | 135.9 | 150.8 | 155.0 | 55.5 |
| Gross Profit (?m) | 36.3 | 40.3 | 42.0... |
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