IOMEGA CORPORATION: DATA STORAGE FOR THE NEW MILLENIUM Introduction                 The spirit of this score is to examine the Iomega Corporation, based in Roy, Utah, for the BA 201 come subsequently of Business course at Birmingham-Southern College. The company manufactures computer retentiveness devices: the step on itTM and JazTM drives, the Clik! Storage device, and the BuzTM audio and video drive. 1         The leading provider of data storage devices in Europe, and the third largest supplier in the world, Iomega has now strengthened its line of products with the Ditto tape rilievo device.2 The industrys enthusiasm and public satisfaction with which these products were acquire is unprecedented in the computer industry, making Iomega an innovator among innovators.                 This report will discuss the following components of the Iomega Corporation: narration of the potentiometer and its products Marketing strategies and product offerings Management structure Finances History         Iomega was founded in 1980 with its flagship removable storage device, the Bernoulli drive. Though its original efforts atomic number 18 now more than antiquated, Bernoulli Optical Systems remains a accessory of Iomega. In 1983 Iomega was made public, and for the next twelve stratums, the company would cast a period of experimentation and growth.
While Iomega remained behind the major industry names of Apple and IBM, the late eighties and other(a) nineties were integral to Iomegas current success. The technical bases for the Zip and Jaz drives were built upon, leading to these products 1995 release.2 Public response to the release of the movable data storage devices was enormous. Orders clogged the production component of Iomega before the disks were even released to the public, and by April 1996, barely one year after its introduction, Sony Pictures Entertainment entered into an exclusive agreement with Iomega for use of its Jaz disks.3 June of that same year would bring even greater response; Iomega entered into...
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