Crunch Case Analysis

Analysis on Crunch Case
Situation Analysis
Based on the No Judgments philosophy, the fittingness club Crunch supported an purlieu where people could stay in shape and be socialise without the intimidation factor Levine (the president of Crunch) saw in early(a) types of clubs (P.3). In order to win over the other competitors and hyperbolise in every stage of building this Crunch brand, the high society is al musical modes trying to antitheticiate itself from other conventional fitness clubs and be the creator of a new trend in support, brand management, expansion approaches and so on.
However, in my view, the most weighty problem the social club confronts is that the Crunch brand would lose its way as it expanded. That means, as Levine said, spending a great require of time mulling over how growth would affect the publics perception of the Crunch brand (P.11). For example, Crunch had been in discussions for some(prenominal) months with an Atlanta-based company SportsLife, about acquiring its chain of six fitness facilities. The critical reason why the company considered this business for a long time is that the company confronted choices: whether to give up the companys current business model, both in financing and positioning, or to stay with the traditional business structure and go through alternating(a) methods for market penetration.




Alternative Courses of Action
From my perspective, the first alternative action is that the company could still build a flagship celerity in Atlanta by purchasing SportsLife to have different kinds of exercise gyms aiming at different age groups and retails for fitness clothe manufacturers of Crunch brand. One of the turn a profits of this action is that even though the purpose of tar eviscerate consumers is widened, the unique style of brand Crunch wouldnt be misunderstanding. Because it still focuses on being an innovative schoolmaster of fitness field, and desires to spread the idea to more people. Another benefit is that it could turn the collision between Crunch and...If you want to get a full essay, order it on our website: Orderessay



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