What is the actual role of the media? Television, intelligence activitypapers, intercommunicate and internet are all forms of media that are used by politicians to put news and views across. The misgiving that is raised however is, what is the medias role within the political field which leads onto a question of influence. The Sun ran the headline If Kinnock wins to solar day will the last psyche to leave Britain please turn out the lights (1992, p1), two day later it ran the headline Its The Sun wot won it (1992, p1). This wherefore makes us entail that maybe the media and politicians see each some others roles differently. So in assessing the media role I think we must first look at the relationships among the two pointions. When looking at the media there are to a fault a few sociological theories which I guess to be relevant.
So then to assess the medias role I believe that a brief look at the relationship between the two is necessary. The relationship then between the media and politicians according to Daniel Chandler, The media and politicians obtain a love/hate relationship. This is due to the fact that the politicians require the media to spread the word about their work.
However this is also a relationship where the media requires politicians to satisfy the audiences interests of political issues ranging from results of general elections to both day political opinions regarding current events such as the terrorist attacks in Pakistan recently. There is also a belief within the political camp that the federal agency the media portrays events is to their own beliefs. This is especially seen with newspapers. The Sun for illustrate was clearly a supporter of the conservative party, however close to in 1997 with the emergence of new labour.
The medias main role therefore in politics is to pass on to the audiences news to keep the public up to date. This is does via various forms of media but the way in which they are put over can be co-ordinated with the...If you want to get a full essay, order it on our website: Orderessay
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