Technology and Strategic Management

For example, immediately after cosmos War II, IBM apply a new science called operations research to construct a numeric model of the company's industrial supply chain that drove efficiency and lowered costs.

Henschen (2008) report that a number of businesses argon seeking consultant run to enhance their own ability to build effective mathematical models. For example, banks are trying to implement strategies around customer cross-selling and in the process are using technological models to identify synergies mingled with clients and products and to create a strategic thrust for selling and merchandise products to diverse customer segments. Similarl

in new technology ventures. Academy of Management

Henschen, D. (2008). Three slipway to elicit strategic decisions.

The numerate as Baker (2008) calls them are those individuals who have mastered and in some cases created these technologies or used them to create models that shape strategy. Reducing human effort to a mathematical model may sound unappealing, but it washbowl be a cost effective way of enhancing a company's bottom line.

Information Week. Available at www.infomrationweek.com.

y, at Johnson Controls, a project team developed a numerical world(prenominal) performance score carding system that manages performance and takes much of the guess out of making important decisions about allocat
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