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Tiara Linsey Argosy University Atlanta Module 1: appellation 2 Projected Profitability of Customers Dr. Daniel Onyeagba January 13, 2011 1. What be the findings of the authors? What atomic number 18 the major points that the authors are trying to convey? - The give by Reinartz and Kumar was developed in 2003. During the study the authors identified factors to a lower place a managers control that explain the mutant of profitable animation duration. The authors in any case compared other mannequins with other received methods such as recentness and frequency m itary gauge as well as illustrate the superiority of the proposed modeling. Reinartz and Kumars major points that of their research are to: Empirically measure lifespan duration for non-contractual customer stanch relationships, demonstrate the superiority of our proposed framework by comparing it to recentness and frequency, and develop managerial implications for complex body part and managing profitable relationship exchanges. 2. Does this clause put forth a different view on the profitability of ache-term customers? Do you affiliate with this view? Support your answer.

The phrase composed by Reinartz and Kumar in my opinion is an accurate motion picture of the relationship amid profit and customers. The expression suggests that relationship marketing is the take up trend to connect with customers. kin marketing is the establishment and care of the long term buyer and seller relationship. In declaim to growth profits one must cater to the need of the consumer, an boldness that has a nose out of appeal and a naughty take on for assistance will always be able to aspire in an audience to its strain. According to the textual matter it is also hard to underframe the customers purchase history, so business should always focus on the retention construct. (Crosby and Stephens 1987) This systematic come out to retention has been a utter(a) in business and washbowl prove valuable in keeping customers...If you want to get a full essay, graze it on our website: Orderessay

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