Amazons Jeff Bezos already built a better bookstore. presently he believes he can improve upon one of humankinds some divine creations: the book itself.
Technology, computer pioneer Alan Kay once said, is anything that was invented after(prenominal) you were born. So its not surprising, when making mental lists of the most whiz-bangy technological creations in our lives, that we may overlook an object that is superbly designed, wickedly functional, infinitely useful and beloved more passionately than any gadget in a Best Buy: the book. It is a more reliable storage device than a disfranchised disk drive, and it sports a killer user interface. (No instruction manual(a) or For Dummies guide needed.) And, it is instant-on and requires no batteries. Many people animadvert it is so perfect an invention that it cant be improved upon, and reply with indignation at any implication to the contrary.
The book, says Jeff Bezos, 43, the CEO of meshing commerce giant Amazon.com, just turns out to be an undreamt of device. Then he uncorks one of his trademark laughs.
Books have been real good to Jeff Bezos.
When he sought to make his mark in the nascent days of the Web, he chose to open an online store for books, a decision that led to billionaire status for him, dotcom glory for his company and infinite hours wasted by authors checking their Amazon sales ratings. But as much as Bezos loves books professionally and personallyhes a bulky reader, and his wife is a novelisthe also understands that the surge of applied science will engulf all media. Books are the last bastion of analog, he says, in a conference room miss the Seattle skyline. Were in the former VA hospital that is the physical headquarters for the worlds largest virtual(prenominal) store. Music and video have been digital for a pertinacious time, and short-form reading has been digitized, beginning with the early Web. But long-form reading rightfully hasnt. Yet. This week Bezos is releasing the Amazon Kindle, an electronic...If you want to get a full essay, order it on our website: Orderessay
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