The differences betwixt personalities of customers are shown in the table below.
Personality| Type A| Type AB| Type B|
Characteristic| * Competitive * Ambitious * aggressive * Impatient * Workaholic * Drive * Need for control * Unrealistic champion of Urgency| +| * Mode yard Ambitiousness * Accommodating Attitude * Cooperativeness, * blowzy going approach in life|
Personality quality is a factor in a customers decision to stay loyal to a commemorate. Customers with type A and B, and type A and AB personalities have the same rate of brand loyalty. Conversely to type B and AB personalities which shows a significance difference in brand loyalty.
It shows that a customer with a type AB personality tends to be more loyal to a brand than a customer with a type B personality.
Gender and age are also the main factors that affect the customers brand loyalty.
Gender difference doesnt play a huge role in customers brand loyalty. Research says that both men and women show a standardised way of brand loyalty; hence, the gender difference is minimized. ripen however is a factor that has multiple variations on customers brand loyalty. There are 2 groups of age range. One is between 19 old age anile to 21 years old and the other is between 22 years old to 24 years old. Customers from age group 19 21 years old are found to be more loyal to a brand than customers from age group 22-24 years old. The yard why...If you want to get a full essay, order it on our website: Orderessay
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