Sales Promotion

1. Colgate- Palmolive is promoting kids products by labeling the cartoon
Characters like Looney tunes, Barbie, Barney and many much which are being loved by the children.
It as well educating Children by b slogan Stronger se bhi Strong, Mera Colgate

2. Colgate to a fault promotes its product by sales Promotion to attract its customersto use the product. Sometimes, Colgate introduces the product at low pricesaccording to the quantity and to facilitate its customer. This effect positively on the Colgates end customer or consumer. Which helps a destiny toestablish the product image as well as corporation image in the minds of customers.

3. The Company continues its thrust in give out oral health awarenessand good oral hygiene practices through various programs conducted acrossthe country, mainly targeting consumption building in agrarian areas
The Company observed
October 2008 as Oral Health Month (OHM)
in association with the Indian Dental Association. OHM covers a widespectrum of activities designed to spread oral health awareness and good oral
hygiene practices, its military mission being Zero Tooth Decay. The progra 
m
involved 10,000 dentists spread across 200 towns. Colgates unique LittleDentist program covered 1.5 hundred thousand children from 190 schools across 7 cities.

4.





Through the strong progress by the media i.e. TV, radio, newspaper etc. It is rightly successful to juggle the mass market. So, we can say that the Colgate is the product of mass selling. Colgate is non only using the traditional advertising media for its Promotion. However it is also using the electronic advertising media i.e. internet etc. Because a large number of people are using the internet. So, Colgate also advertises on the different websites with its required information for its customers and has a particular(prenominal) website topromote each Colgate product.
Colgates positiv 
ePromotion effect on the product as well as company. By using the idea of AIDA and
IMC, Colgates promotional
activity...If you want to get a full essay, order it on our website: Orderessay



If you want to get a full essay, wisit our page: write my essay .