Friday, February 22, 2013

Restaurant Marketing Plan

INSTRUCTION: Answer the question given.

Note: The continuous judgment for this subject is the Marketing broadcast Report on teensy attach to of each students choice. The report is upset(a) into two (2) assignments i.e. Assignment 1 (30%) and Assignment 2 (30%). infra is the first part of your Marketing Plan Report:

disbelief 1

You have to submit the first part of your Marketing Plan Report that covers among other things:

1. Situation Analyses, this go out include:

a) Situational

environments

(such

as

demand

trends

for

your

harvest-home/service; your customers; the decision makers; social and cultural factors involved; be demographic important here; state-of-art technology effects; administration and economic effects). b) Neutral environments, this has to do with groups or organizations. Media reports (favourable or unfavourable), consumer associations, and legislations. How do they have effect (if any) on your marketing plan for your growth? c) Competitor environments, describing your main competitors, the products they offer, their plans, experiences, and strengths and weaknesses. d) Company environments, describing your situation in your company or company-to-be and the resources that you have available.

2. The target market.

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This is the next major parting of your marketing plan. It should describe exactly who your customers and what, where, when, how, how much, and how frequently they buy. In this elusion you have to define your target market in scathe of: a) Demographic b) Geographic or location c) Psychographics (i.e. how they think) d) Lifestyle

3. Problems and Opportunities. This is really a summary that emphasizes the main points you have already covered in the (1) and (2). [100 marks] END OF QUESTION

RESTAURANT & CAFÉ BLISS33 Executive Summary Restaurant & Café Bliss33 (Bliss33) will be the leading local cuisine located in the create community area in USJ 2, Subang Jaya, Selangor. With the rapid developing consumer brand and...If you want to get a full essay, holy order it on our website: Orderessay



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