Dunkin Donuts
A
Franchise Opportunity
Penny L. Barclay
Strayer University
Abstract
According to Dunkin Donuts (2010), Bill Rosenberg open the first Dunkin Donuts shop in Quincy, Massachusetts in 1950. Rosenberg went on to open several more Dunkin Donuts locations and in 1955 the first liberty was opened in Worcester, Massachusetts. By 1963 Dunkin Donuts had 100 individual locations. directly nearly 8,000 Dunkin Donuts libertys are in operation in countries round the world with more than 8,300 Dunkin Donuts in the United States alone and everyplace 2000 franchises located in 30 foreign countries from Greece to Peru. Dunkin Donuts has continually focus on expanding its line of offerings with its primary products being donuts and coffee. In 1996 they began service of process bagels with a variety of other breakfast items including croissants, breakfast sandwiches and 52 varieties of donuts, plus 12 varieties of coffee and they serve over threesome million customers daily. In 2002 they added a full line of espresso beverages and tardily theyve introduced smoothies and oven-toasted pizzas, hash browns and flat bread sandwiches. In 2006, Dunkin Donuts partnered with JetBlue Airways and became its exclusive in-flight coffee.
Theyve withal partnered with Proctor and Gamble, Hess and Sara Lee in 2007 to offer their coffee and products in a variety of retail locations. During the 2007 fiscal year, Dunkin Donuts reported world(a) sales of $5.3 billion. Their Competitors included Starbucks and Krispy Kreme. At the end of 2008, there were 8,835 Dunkin Donuts stores general including 6,395 franchised restaurants in 34 of the United States and 2,440 international stores in 31 countries with global system-wide sales reaching $5.5 billion. The expansion in animated and new areas around the country has opened new franchise frontiers for operators and investors.
Summary of Critical Issues and Problems
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