Situation Analysis: Haagen Dazs is a leading brand of superior quality ice cream sold through sell stores. Sales are declining because of entry of new competitors in this piece who have brought the product to grocery shelves, introduction of new flavors, low calorie yogurts and low fat ice creams. Market trends testify flat sales and declining sales graphs for these producers.
Strengths: Premium quality, rich taste, velvety texture, well established brand name.
Weaknesses: High calorie count, extravagantly fat cloy.
Opportunities: Buyer behavior, addiction to taste and texture. People whitethorn be buying ice cream because of personal ask, and companionable needs; psychological variables, social influences, and the purchase situation, impulse reply to satisfy their own taste buds, to reward their loved ones or themselves, to celebrate an occasion, personal drive to eat something sweet.
Threats: Consumers are more than health conscious and entry of new competition.
As the humble level needs are met in the PSSP model the consumer shifts their needs to the higher level in hierarchy of needs. Satisfaction of the compel for something sweet while keeping the calorie and fat content low is one such intersection that nightfalls in the highest level of personal needs.
Alternatives:
1. Status quo: sales may fall further and profits may decline
2. Understand the ever-changing needs of the consumers and offer healthy options lost sales fecal matter be revived when consumers needs are met. Rolling in low cal fruit sorbet is one such pricey idea
Checking on option two is favorable in this scenario and gives birth to another dilemma should it be launched under akin brand...If you want to get a full essay, order it on our website: Orderessay
If you want to get a full essay, wisit our page: write my essay .
No comments:
Post a Comment