Starbucks Company Analysis

SYNOPSIS Starbucks Corporation, originally founded in 1971, but purchased by Howard Schultz in 1987, is the commercialize leader in selling gourmet burnt umber (Starbucks, 2008). Starbucks primary(prenominal) verifiable is to establish itself as the most respected and acknowledge coffee berry brand in the world (Fact Sheet, 2008). Starbucks has accomplished this objective and experienced much success done their competitive system of clustering several stores within the same community and through their distinctive competencies of roasting and selling the quality coffee charm providing high quality customer service. The question is, can Starbucks stretch out their market share growth with rising competitors? Should they focus much on their external operations? Can they continually reinvent themselves to maintain their strong brand image in the retentive run? PROBLEMS Overall economic downturn can strike Starbucks market share if management neglects to address competitors strategies with lower priced offerings as consumers are becoming more conservative in consumption their discretionary income. Loss of identity and authenticity focused upon the foundational Starbucks experience, which, if unaddressed by management, can result in dissatisfied customers, want of sales, and decreased market share.

Considering the economy and increasing domestic opposition within the U.S., Starbucks must address their less profitable international operations. SWOT ANALYSIS[1] INDUSTRY EVALUATION In the past two decades, the coffee industry has experienced a significant increase in the demand for premium coffee. Today, about one in atomic number 23 Americans drinks some type of espresso-based coffee drink each day. The come yearly coffee consumption per capita in the U.S. is around 4.4Kg. Among these coffee drinkers, the average consumption is 3.1 cups of coffee per day, with men drinking just about 1.9 cups per day, and women drinking an average of 1.4 cups per day (Coffee Research... If you want to get a full essay, order it on our website: Orderessay

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