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SOUTHWEST AIRLINES In this paper, we will examine the job framework, kind-hearted resources, operations and financials of southwesterly Airlines. southwest Airlines connection was launched in Dallas, Texas by businessmen Rollin King and Herb Kelleher in 1967 (Hoovers Company Profiles, 2003). The original goal of Southwest was to be an intrastate air duct that would link Dallas, Houston and San Antonio (Hoovers Company Profiles, 2003). From the start however, the upstart airline was trouble -- then-competitors Braniff and Texas International sued Southwest noting that the region did not learn another airline (Hoovers Company Profiles, 2003). The Texas Supreme hail however, ruled in Southwests favor; and in 1971, the company, renamed Southwest Airlines, made its first scheduled flight from do it Field, an in-city airdrome near downtown Dallas (Hoovers Company Profiles, 2003). Because the airline operated from sleep together Field, Southwest adopted love as the theme of its first promotions -- its drinks were love potions, while peanuts were considered love bites (Hoovers Company Profiles, 2003). entirely when Dallas/Fort Worth International Airport opened in 1974, the other airlines moved there (Hoovers Company Profiles, 2003) and as a result, Southwest built a monopoly at Love Field.

(Hoovers Company Profiles, 2003). Southwest Airlines earns its revenue and profits by offering low-cost, no-frills, short-haul airline trips that be less than two hours long. And because Southwest operates on a point-to-point flight system rather than a hub-and-spoke system used by its competitors, it has been able to observe costs and maintain revenues, even during this current economic downturn that has negatively impacted the airline industry. Customers of Southwest encompass a wide demographic -- there are business travelers who unavoidableness to hop on Southwest to attend a business meeting within a two-hour flight limit and reappearance to home base the same day. Then there are the leisure travelers, who take...

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