Jet Blue Strategic Management

Executive summary JetBlue was founded by David Neeleman in 1998 and is Americas youngest respiratory tract flying to over 35 destinations including Caribbean and Atlantic regions. The key strategies and emulous advantages of JetBlue are the maximisation of its workforce productivity, high quality of wait on and innovation with affordable prices, low approach ticketing system, and efficient aircraft utilisation. JetBlue is a low- follow airline with a partd approach in regards to the high level of customer service it offers. It thus follows a best-cost provider strategy because it aims to give customers more value for money. As we will see in this report, JetBlue achieves a best-cost position from its cogency to incorporate attractive features at a lower cost than its rivals. This report also investigates the significant factors driving change in the airline industry, and while it may seem unattractive, JetBlue has the capabilities and resources to continue its appendage and profitability. The recommendations for JetBlues management is to continue with its best-cost strategy finished identifying cost minimising opportunities within its value chain, while at the same date investing aggressively in technology and innovation to differentiate from its rivals. Table of Contents 1.Strategic vision 2.

Functional strategies and key activities 2.1Customer service 2.2 homo resources 2.3Policies, practices, and procedures 3.Factors driving change in the airline industry 3.1Fuel 3.2Consolidation 3.3Unionisation 3.4Economic crisis 4. succeeding(a) strategies 4.1Key recommendations/primary focus 4.2Secondary focus 1. Strategic vision Neeleman himself is illustrious for summarising his revolutionary strategic vision through his statement of deficient to bring humanity back to air travel (Rovenpor, 2005) through offering passengers low... If you want to get a full essay, guild it on our website: Orderessay

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