A REPORT ON THE SUMMER ASSIGNMENT TITLED BANKING WITH EXCLUSIVITY & CONVENIENCE ~THE countenance CLUB~ UNDERTAKEN AT ICICI BANK AHMEDABAD & GANDHINAGAR SUBMITTED TO N.R.INSTITUTE OF BUSINESS MANAGEMENT SUBMITTED ON 24TH JULY 2004 SUBMITTED BY POOJA VYAS (3109) ACKNOWLEDGEMENTS This project has indeed been a very interesting and enriching experience. I would like to take this luck to thank all those who have directly or indirectly contributed to the successful completion of my summer assignment. I am deep indebted to Mr. Subhomoy Saha, Regional Sales Manager, ICICI Bank, Ahmedabad, for giving me the opportunity to give with the Bank. What I have learnt during my two months stay with the organization couldnt have been possible without his guidance. I would also like to bunk my gratitude to Mr. Dazzle Bhujwala, Regional Sales Manager, Private Banking & Mr. Parth Chate, Relationship Manager, for their brave out and encouragement at every juncture. Finally, I would like to measure the invaluable co-operation of all the Banks employees.

Pooja Vyas EXECUTIVE SUMMARY The banking empyrean is an integral part of any advancing economy and in India too its inceptions dates back to more than 100 years. Since its formal inception, banking in India, has evolved in various phases: post independence, post nationalisation and post liberalisation. With the era of Information Technology, emerging in Indian and the deregulating of financial markets post 1991, there has been a marked inconsistency in the way banking is managed in India. Like most totality sectors of the economy, banking to has been majorly affected or rather upgraded, through the use if hi-tech gadgets in transactions and processing, the introduction of concepts like telebanking, PC banking, remuneration banking etc much to the advantage of the customer. Moreover, with the arrival... If you want to get a adept essay, order it on our website:
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