Examine Marketing in the Context of the Company

Global Gadgets Imports (GGI) began operations in 1992 as an importer of home interior decoration and gift items. Initially, GGI imported from various Asian manufacturers and sold its inventorying through a network of distributors and otherwise intermediaries who supplied to the retail and institutionalise order catalog market. In 1995, GGI opened its first retail store. This decision was fueled by a desire the possessor had to be closer to the consumer and capture the high profit margins realistic through eliminating the distributors. The success of this angiotensin-converting enzyme location led to the fountain of ten additional stores in a three sound out region, spell the distributor business also continued to grow. after(prenominal) ten years in business, GGI deals almost exclusively with one manufacturer so import and distribution functions are somewhat optimized. However, over the last year, revenues from the wholesale business have been slipping, while store sales remain flat. Management believes the weakness to be marketing. GGI has a few ideas that might turn the business nearly and bring new growth. They want to hire you to give them focus and direction on this marketing project. Your roles and responsibilities are to implement the pursual ideas: Expand the product line to include housewares.

The key provider carries a full range of good quality housewares products and GGI bunghole leverage its existing relationship to obtain discounted pricing on these additional product lines. Repackage and brand: currently, the products arrive with a diaphanous brown wrapper sort of packaging so lesser attention has been paid to whether GGI even has a reputation in the market. GGI has the option to repackage the items to promote a stronger brand image, but the woo will shrink their profit margin. Open additional stores, by chance under a new brand, much like other manufacturers and importers factory stores. Engage in a major marketing effort to increase sales and brand awareness. Task: see to it Marketing in the Context of... If you want to get a full essay, order it on our website: Orderessay

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