Golflogix

Executive Summary GolfLogix was founded in May of 1999 by Todd Kuta and Scott Lambrecht. The GolfLogix clay used Global Positioning System (GPS) technology and came equipt with a handheld receiver called the xCaddie. The xCaddie made it easier for play gameers to measure the outer space between their current position and the green. This concept helped diffuse the frustrations of the golfers themselves and of the otherwise golfers who were waiting on the course. In 2002, GolfLogix was faced with the decision of whether or not to maintenance focusing their target market on the individual golf courses or to start marketing nowadays to consumers. After researching the company, its competitors, and the industriousness, we were able to consider both options and make a decision as to what we felt GolfLogix should do. This paper willing pose with a brief overview of the indorse of golf, followed by the introduction of the company. We will then discuss the product, place, price, and promotion of GolfLogix, which will be followed by an industry analysis and competitor analysis of the company. After discussing these areas of the industry and the company, we will discuss the target market and our conclusion ground on the research we have conducted.

The Game of Golf The game of golf was developed in Scotland during the fifteenth century. Players would hit a pebble around a course of sand or pika tracks using a stick or a patriarchal version of the golf club. During the mid-fifteenth century, when Scotland was trying to defend itself from an English invasion, more people focused on playing golf, and other sports, to keep themselves from being enlisted in the army. Because of this neglect to join in on the military training, King James II banned golf as a sport. The ban was eventually lifted, and the standard 18-hole golf course was developed in 1764; stroke play was later introduced in 1759 (golfeurope.com). During the early nineteenth century, the game of golf was setoff introduced in the United... If you want to get a full essay, dedicate it on our website: Orderessay

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