Attributes Affecting Retail Outlet Selection

Attributes bear on Retail Outlet Selection Outlet image A consumers or a target markets perception of both the attributes associated with a retail outletAttributes Affecting Retail Outlet Selection barge in image - perception of all the attributes associated with a retail outlet. retailer Brands Store brands are closely related to interject image, and at the extreme, the store or outlet is the brand. _Traditionally, retailers carried only manufacturers brands, and only a few, such as Sears and Wards, developed their own brands. _Increasingly retailers such as Wal-Mart and Target are developing and promoting high-quality brands with either the stores name or an independent name. _The key to success of store brands--high quality at a reasonable price. Outlet localization of function and Size Location and sizing play an important role in store choice. _All else equal, consumers generally select the closest store. _Outlet size is likewise important.

Generally, customers prefer larger outlets over smaller outlets. _The retail standoff model, or the retail gravitation model, is used to calculate the train of store attraction based on store size and distance from the consumer. Shopping Orientation A Shopping orientation is a shopping style that puts particular Is this the right analyse for you? Watch the video below to read 2 more pages now. or If you want to get a full essay, value it on our website: Orderessay

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